About

About the person behind the projects

I work across communication, product thinking and practical software development. My portfolio includes independently built websites, applications, internal tools and open-source utilities.

Background

I began making websites in the 1990s and later worked in startups, digital communications and online marketing. Over time, my work expanded from content, branding and SEO into writing, testing and deploying software.

I have an MBA, completed Harvard's CS50x and earned Google's Cloud Digital Leader certification. I also bring experience in stakeholder communication and translating technical topics into decisions that nontechnical teams can act on.

How that affects the work

A product still needs a clear audience, a reason to exist and an understandable interface. I apply that perspective when working with React, JavaScript, Cloudflare, Supabase, APIs or AI-assisted workflows. Architecture choices should follow the user's task and the business constraints.

I work from Southeast Asia and can collaborate remotely. The examples on this site include my own products and open-source projects; they should not be confused with commissioned client case studies.

Explore the evidence

Products and case studies

See application architecture, user problems, tradeoffs and links to working products.

Services

See the types of implementation, optimization and integrations available for client projects.